Authors: Anton Lovchikov, Head of Design, and Travis Turner, Tech EditorTopics: Developer Products, Design, Design Engineering
While designing a landing page template for dev tool startups, we reviewed 100+ real product sites. Along the way, we uncovered practical insights—here’s what’s worth knowing if you’re building one yourself.
So, you’ve built an amazing open source project or developer tool. Now you need a landing page that doesn’t suck! You could spend weeks researching what works, A/B testing layouts, and second-guessing design decisions. Or… you could fight blank page pain by learning from what the best dev tools are doing in 2025. To save you the time, Anton Lovchikov, Head of Design at Evil Martians, analyzed 100+ dev tool landing pages, from Linear to Vercel to Supabase. Here’s exactly what works, backed by real data from real companies. (And yes, we've turned this research into an open source template you can use to ship within minutes.)
