Tesla has announced an increase in the prices of the Model X, raising the cost by $5,000. The Long Range version now starts at $84,990, while the Plaid version is priced at $99,990. This price adjustment disqualifies the Model X from the $7,500 Federal EV tax credit, as it surpasses the $80,000 threshold for electric SUVs. In response, Tesla is enhancing its incentives, offering a $1,000 discount for using a referral code and reinstating free Supercharging for life for those who purchase the Full Self-Driving package. Although CEO Elon Musk had previously deemed such incentives unsustainable, the company is currently implementing changes. Now, free Supercharging is linked to the Tesla account rather than the vehicle itself and is available only to customers who buy or lease a new Model X. Previously available for transfer, this perk will now be non-transferable and does not apply to vehicles used for commercial purposes. Although there have been setbacks regarding brand reputation, particularly in Europe, Tesla’s renewed incentives for the Model X are aimed at customers in the US, Canada, Puerto Rico, Europe, and the Middle East. Overall, Tesla is navigating a challenging landscape, but the revival of incentives may help bolster sales in a competitive market.
