Rujo Partners with Russell’s to Expand Foothold in Booming Western Wear Market

DALLAS--(BUSINESS WIRE)--Rujo Boots, a leader in exotic leather cowboy boots, is excited to announce a recent collaboration with Tampa-based retailer, Russell’s Western Wear. The partnership, facilitated by the Shopify Collective platform, allows Russell’s to easily integrate Rujo’s range of premium boots, accessories, and apparel into their platform and sell Rujo’s products to their customer base of Western wear enthusiasts. With Western style resurging in popularity, the demand for high-quali

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