Wes Davis / The Verge:
Instagram now lets users upload Reels that are up to 3 minutes long, doubling the 90-second limit, as TikTok is set to go dark on Sunday  —  Instagram will now let you upload Reels that are up to 3 minutes long, doubling the 90-second limit the platform had in place before, Instagram boss Adam Mosseri announced today.

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