Gen Z gets high on low, zero-alcohol beers
Low-alcohol and no-alcohol beers are gaining popularity among Gen Z and millennials in India, driven by health consciousness and the desire for moderation. Despite currently small numbers, this trend is expected to grow, with major brands like Budweiser 0.0, Heineken 0.0, and Coolberg leading the way. The market is evolving with technological innovations to maintain the traditional beer taste.
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