Cyber Security Cloud, Inc. accelerates sales with CloudSmart Insights and Amazon SES
In today’s rapidly evolving digital landscape, effective content curation is essential for businesses to stand out and connect with their target audience.
Optimizing customer outreach can be a difficult task. Sales intelligence can help you use data to understand customer behavior, attract prospects with relevant messaging, and focus sales and marketing efforts where they’ll make the most impact.
Web security service provider Cyber Security Cloud Inc. (CSC) is using CloudSmart Insights and Amazon Simple Email Service (SES) to curate and deliver targeted content, and to drive sales of its web application firewall (WAF) automation service, WafCharm.
What is CloudSmart Insights?
CloudSmart Insights is a go-to-market (GTM) and co-sell intelligence solution for Amazon Web Services (AWS) Marketplace sellers. CloudSmart Insights helps remove guesswork, and the need for manual authoring and analyzing of reports from AWS Marketplace seller operations. With CloudSmart Insights, AWS Marketplace sellers can easily visualize sales and forecasts without the need for custom coding, business intelligence (BI) authoring, or data science skills.
CloudSmart Insights’ private offer feature on the AWS Marketplace empowers other Marketplace sellers to deliver personalized customer experiences tailored to individual needs. By curating targeted messages, CloudSmart Insights can provide their customers with valuable resources, guidance, and access to relevant features, helping to maximize investments from the outset. The feature allows CloudSmart Insights’ customers to create customized rules for cost, quantity, and duration, streamlining both single private offers and large-scale sales plays.
What is Amazon SES?
Amazon Simple Email Service (Amazon SES) is a cloud-based email service provider that can integrate into any application for high-volume email automation. Amazon SES supports a variety of deployments including dedicated, shared, or owned IP addresses. Reports on sender statistics and email deliverability tools can help you make every email count. Whether you use an email software to send transactional emails, marketing emails, or promotional emails, you pay only for what you use.
Who is Cyber Security Cloud, Inc.?
CSC provides web application security services powered by advanced artificial intelligence (AI) and global threat intelligence. CSC’s WafCharm is a managed cloud-based web application firewall (WAF) service that seamlessly integrates with AWS WAF to enhance the security of web applications deployed on AWS. WafCharm simplifies the process of configuring, managing, and updating AWS WAF rules, making it easier for your organization to protect web applications from threats.
The opportunity
CSC wanted to increase customer engagement and provide detailed guidance to facilitate the acceptance of private offers from AWS Marketplace. Delivering curated content was a central objective to increase the efficacy of communications. CSC turned to CloudSmart Insights to support customized messaging built on Amazon SES.
The solution
CSC chose CloudSmart Insights’ private offer curation feature to engage with existing and prospective customers using AWS Marketplace. Customers who discover, purchase, and deploy CSC WafCharm now receive personalized communications directly from CloudSmart Insights through Amazon SES.
CSC uses the CloudSmart insight offer report to preview upcoming renewals, and creates curated messages via the CloudSmart private offer messaging feature. The integration with Amazon SES allows transactional messages to be curated to the customer’s needs, providing additional instructions, resources, and details of the offer. With this flexibility, CSC can manage renewals efficiently and deploy targeted promotional offers that increase engagement with buyers. Amazon SES also allows CSC to confirm that messages are sent from a trusted source.
CloudSmart Insights uses an Amazon QuickSight serverless architecture to allow automatic scaling and meet user requirements, without manual server management. This architecture helps keep dashboards responsive during peak usage periods.
By embedding Amazon QuickSight into CloudSmart Insights, CSC uses the systems they have already found to be effective and decreases the amount of individual configuration needed to examine data. AWS Marketplace provides CSC with APIs for creating and managing catalog products, offers, and agreements. The APIs also provide read-and-write actions to create, list, and manage private offers.
The steps for creating a custom private offer with CloudSmart Insights are fully detailed in this blog post.
The outcome
Integrating CloudSmart Insights with Amazon SES allowed CSC to target specific customer segments based on their interests, purchasing behavior, or demographics, reducing the time taken to send private offers from one hour to 5 minutes per offer extended.
| “With CloudSmart Insights, CSC was able to incorporate Amazon SES features such as verified identities into their sales cycle for WafCharm. This helped to improve email deliverability by establishing the authenticity of sellers’ emails, and enhance security by protecting accounts from unauthorized use.” – Takashi Yoshimi, U.S. COO, Cyber Security Cloud Inc. |
By tailoring email messages to provide acceptance instructions for individual recipients, CSC increased their closure rate by 5%. Automated email workflows allowed them to nurture leads and drive sales, making it easier for customers to understand the capabilities of WafCharm.
Errors and repetitive work within the CSC marketplace deal desk were reduced, allowing CSC’s customer satisfaction, marketing, and sales teams to gather and analyze areas of customer improvement more efficiently.
Reach the right targets
CloudSmart Insights is available through AWS Marketplace to help your organization create curated private offers, and enhance your AWS Marketplace journey. Visit AWS Marketplace for more information.
To learn more about optimizing email sending, visit Amazon SES. To learn more about CSC WafCharm, please visit the WafCharm website or contact Anri Nakayama, Vice President, Partner Relations at CSC.
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